CATMAGEDDOn

Cats are twice as likely to get cancer if their owner smokes. Less Cats = Less Cat Videos. There are over 1.1 million cat channels on YouTube, making secondhand smoke and the tobacco epidemic a threat to the future of the Internet as we know it. So on the night of the Grammy's we launched our broadcast spot and rallied teens to prevent #CATmageddon.

Effie Award: Gold & Silver

On #NationalPetDay, we hosted the first-ever gamified livestream to show – not just tell – gamers how smoking affects one of the things they care about most: their pets. During a 4 hour livestream event viewers voted on which toys to add to the kitten's play pin, what names each kitten would be called, and wether or not to save kittens from smoking related "death."

‍Digiday Award: Best Live Moment

We partnered with National retailer Petco to design and create truth swag for cats and dogs available for free at 1400 stores nationwide.

Allergic to cats? Smoking kills dogs too. Now no one has an excuse.

Agency: 72&Sunny CD: Allbrition Robbins + Beau Unruh CW: Vikram Sharma + Matt Garcia + Drew Burton AD: Tatchie Blois Green