About

Anomaly

CREATIVE Director

As a Creative Director with more than 15 years of experience, Mindy has an inclination for creating bold, exciting ideas that get brands noticed in culture. She is currently a Creative Director at Anomaly LA where she leads multi-disciplinary teams on a diverse range of campaigns from massive 360 global launches for brands like Hoka and Liquid IV, to hacking culture and coming up with non traditional ideas, creating bespoke worlds, products or live events for clients like Hulu and General Mills portfolio brands including Reese's Puffs, Monsters, Lucky Charms, Cheerios, and Annie's Organics.

Bringing ideas to life
that resonate far beyond
the screen

Mindy’s unique perspective has helped her shape celebrated global campaigns seen by billions across the Superbowl, Olympics, Grammy’s, MTV VMAs and the Golden Globes.

Her award winning work has been widely recognized from institutions like the One Show, Clios, Effies, Addys, Digiday and AdAge but, she is more proud of the cultural impact her work has created across powerhouses such as Vogue, Hypebeast, Stock X, Huffington Post, Smithsonian Museum and major televised media like the Colbert Report, Jimmy Fallon and Good Morning America, to name a few.

She has added her voice to the industry serving as a judge for the Clios, and AICP Next Awards. And has mentored a new class of creatives by teaching advanced advertising classes at New York’s School of Visual Arts.

Outside of adland, Mindy pursues personal projects like Pussy on Protest, a campaign supporting women’s voices and raising funds for Planned Parenthood. Featured on the Huffington Post’s front page and worn by celebrities like Steve Buscemi and Mary Elizabeth Winstead, the pins even became part of the Smithsonian Museum’s permanent collection in 2017. When she’s not fighting the patriarchy, she’s in her studio crafting everything from shibori textiles to concrete molded lamps.

Experience

Anomaly - Los Angeles: Creative Director  
October 2020 - Present 
CNX | Conde Nast - New York: Creative Director
April 2019 - June 2020
Anomaly - New York:  Associate Creative Director
November 2017 - April 2019
School of Visual Art - New York : Instructor
September - June 2018
72andSunny - Los Angeles: Senior Art Director
August 2015 - October 2017
Co: Collective - New York : Content Creator
August 2014 - August 2015
Mullen - Boston + Los Angeles: Art Director
August 2012 - August 2014
TBWA \ Chiat \ Day - Los Angeles: Jr. Art Director
April 2010 - June 2012
SOMA Magazine - Los Angeles: STAFF Writer
2009 - 2010
David&Goliath - Los Angeles:  Ideation Intern
2006 - 2007

awards + accolades

FULL LIST

Clio: Sports Juror
2025: Film Craft

One Club ACD Award: Bronze, Film Craft
2025: Liquid IV - Hydro Boost

CICLOPE: Shortlist, VFX
2024: Liquid IV - Hydro Boost

Eurobest Awards: Shortlist, Film Craft
2023: Hoka - Murmuration

Clio Awards: Gold, Film Craft VFX, Sport
2023: Hoka - Murmuration

Clio Awards: Silver, Direction
2023: Hoka - Murmuration

Clio Awards: Shortlist, Film 31- 60 second
2023: Hoka - Murmuration

Clio Awards: Shortlist, Cinematography
2023: Hoka - Mach X

One Show: Shortlist
2023: Reese’s Puffs x AMBUSH

Webby Awards: Nominee
2023: Reese’s Puffs x AMBUSHMetaverse, Immersive & Virtual Best Partnership or Collaboration
 
ADDY Awards: Augmented Reality, Gold
2022: RP-FX 

ADDY Awards: Innovative Use of Interactive/Technology, Gold
2022: RP-FX

AICP: Next Judge
2022: Web Film

Ad Age #1 Ad Agency of the Year
2022: Anomaly

One Show: Shortlist
2022: Reese’s Puffs x Lil’ Yachty Lil’ Yachts 

Ad Age: Ad of the Day
2022: Reese’s Puffs x Lil’ Yachty Lil’ Yachts 

Ad Week: Ad of the Day
2022: Reese’s Puffs RP FX + RP PRO

Creativity: Pick of the Day
2021: Monster Mash  

Digiday Award: Best Branding Campaign
2020: The New Yorker

One Show: Merit
2019: Carnival - Ship for a Snap

Ad Age #5 Agency A List
2018: Anomaly

Ad Age #1 Ad Agency of the Year
2017: Anomaly

Effie Award: Gold & Silver
2017: Truth - Catmageddon

Ad Age: Editor’s Pick
2017: eBay - Holiday

Ad Week: Best Holiday Ads 
2017: eBay - Holiday

Ad Week: Editor’s Pick 
2017: eBay - Fill Your Cart With Color 

Ad Age: Creativity Top Five  
2017: eBay - Fill Your Cart With Color 

Creativity: Pick of the Day 
2016: Truth - Catmageddon  

Ad Week: Ad of the Day
2016: Truth - Catmageddon  

Clio Award: Bronze, Health 
2016: Truth - Squadless

Digiday Award: Best Live Moment  
2016: Truth - Catmageddon

Ad Age #5 Ad Agency A-List
2015: 72andSunny

Ad Age #2 Agency A-List
2014 Mullen

Ad Week: Ad of the Day
2012: Diet Pepsi 

Ad Age #5 Agency A-List
2011: TBWA\Chiat\Day

ThinkLA Interactive Award: Best use of Display Advertising
2011: Call of Duty - There’s a Soldier Inside

ADDY Student Award: Bronze
2009

Art Center College of Design - Honors Student Gallery
2008 - 2011

client list

Hoka
Liquid IV
General Mills
Hulu
Activision
Cash App
The New Yorker
YouTube
Diet Pepsi
Adidas
Acura
When We All Vote
Jet Blue
Carnival Cruise Lines
MoMA
Google
Visa
eBay
Temptations
Pur
FDA
American Greetings
Square Trade
Barnes and Noble
PSFK.com
Truth Campaign 
Petco
New York Life
Honest Tea
U.S. Cellular
Bare Minerals

Selected press

Vogue
Huffington Post
Hypebeast
The Colbert Report
Smithsonian Museum 
Dieline
Stock X
Good Morning America
New York Times
Jimmy Fallon
Fast Company
BBC
Time
usa Today
Justin Bieber’s Instagram 
TechCrunch
E News
Highsnobiety
Trend Hunter
NPR
AdAge
Forbes
Hypebae 
AdWeek
Creativity
Access Hollywood
People Magazine 
US Weekly

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