LA X NYC
Mindy benner
To celebrate the 50th anniversary of the Monster cereals we did what any kid would do and poured them all together and created The Monster Mash. Then we created a whole backstory, recorded a track and launched a campaign around it.
The world's most popular monster supergroup has reunited for the first time in decades. To pay tribute to the greatest monster anthem of all time - The Monster Mash.
Choc, Frank, Boo, Frute and Yummy have finally settled their differences and come together to record their own version of the Mash, film a behind-the-music documentary about the making of this monster miracle, with appearances from Travis Barker from Blink-182 and Cereal stars Trix Rabbit and Lucky the Leprechaun, all to promote the brand-new Monster Mash cereal that we invented.
The actual Monster Mash cereal that houses all five monsters in one box!, invented and launched by Anomaly, on shelves nationwide.
We spread the word by taking over the marquees on famous live music venues across America
And we even recorded The Monsters' own cover of the Mash and dropped it on their very own blue check certified Spotify page. LISTEN HERE
Limited edition Monster World Tour band merch, that would make any deadhead proud.
We became the talk of the town on Good Morning America, and the darlings of the Hypebeast Food + Beverage Column and many more.
Anomaly LA: Josh Fell (COO), Matt Walton (CD) Will Lindberg (ACD), Jimmy Burton (ACD), Cameron Ford (Producer) And our partners at Augenblick Studios + Walker Music
