Cash In

Reintroducing Cash App as a Modern Financial Tool for the Next Generation

Once seen as just a peer-to-peer payment app, Cash App wanted to show it’s more than that—a legit financial ecosystem built for today’s users. We created Cash In, a brand platform and launch campaign that reframed the app as a tool for managing money, seizing opportunities, and building wealth. The four-part ad series was part of the brand’s largest marketing effort to date, rolling out across TV, radio, cinema, social, and streaming.

Tips

We launched the first of four films with actor, comedian, screenwriter and Golden Globe winning director, Ramy Youssef known for his television work on Ramy, Mo, and The Bear. We wanted these to feel like scenes from a series not just another traditional financial ad. Tips stars comedians Leo González, Opey Olagbaju, and Alex Mickiewicz.

Winging It

Team

Anomaly LA: Jeremy Wirth (ECD), Turan Tuluy (CD), Rachel Ngun (ACD), Lauren Torres (ACD), Olivia Edgren (EP) Director: Ramy Youssef @Caviar | DP: Mihai Mălaimare Jr
Production Partners: Christjan Jordan @The Den Editorial, Ricky Gausis @Trafik, Barking Owl