A Different Kind of Membership

Creating an inclusive membership to take on Amazon Prime.

Walmart was ready to launch their much anticipated membership service W+ to take on rival Prime, but were challenged on how to bring the humanity and inclusivity their stores were known for to a digital service. While all memberships focus on exclusivity we launched as the first inclusive membership. One that celebrates the things that connect us all as family, community, and humanity. To do this we went across the country during the height of the Covid lockdown and gave 22 families early access to Walmart+ to see how it authentically benefited their lives. What was produced was a beautiful document of the American family that answered the questions: What do you want to do today if you had just a little more time?

Launch Anthem

Family Stories

We gave the service to real families and let them order whatever they wanted and used longer formats to dive deeper into each families’ story. Getting a real glimpse of how these families spent their time saved, together. Here are a few of my favs.

The Fernandez

The Dimings

The Olsens

THE WILLIAMS

Play

With the time you save with W+ we made a series of thematic edits based on things families wanted to spend more time doing, play, learn, cooking...here is my favorite one.