People put up with a lot from their wireless providers – ridiculous iron-clad contracts, networks that disappoint, and a lack of customer service that can make a sane person crazy. Sometimes people just need a little reminder of how out of hand it's gotten. 




RealTime App Case Study

Sometimes we need a reminder that the same technology that was built to keep us together, is actually keeping us apart.

The RealTime App offers U.S. Cellular customers a simple way to check-out of their digital world, and enjoy the real world for a few minutes, while encouraging others to do the same. No texts, no calls, no emails – no distractions.

Agency: Mullen
GCD: Dylan Bernd + Peter Rosch
CW: Suzanne Sherwood