2015 ACURA TLX LAUNCH CAMPAIGN 

The release of the TLX marks not only the biggest launch in Acura's history, but also their return to making cars that are -- simply put -- fun as hell to drive.

It's that Kind of Thrill 

The entire campaign consisted of fast :15's instead of the traditionally slow 30 second spot - because that's what adrenaline feels like a rush to the head.

explosions

one up

waiver

Theme Song

PASSWORDs

out of home

TUMBLR SITE

We launched Acura's first presence on Tumblr and filled with quick biting pics and gifs to further extend the campaign. Because gifs + internet is yeah.

ADWEEK

Agency: Mullen LA
CD: Jon Willard + Jesse Gazzuolo
Copywriter: Tedd Wood
AD: Sean Stell + Ren Toner
Designer: Stanley Chen
Directed by: The Tilford Brothers