http://www.themindy.com themindy Fri, 03 Feb 2012 09:22:32 +0000 http://www.themindy.com en http://themindy.com/Guitar-Hero-6-Warriors-of-Rock-Banners http://themindy.com/following/themindy.com/Guitar-Hero-6-Warriors-of-Rock-Banners Fri, 03 Feb 2012 09:22:32 +0000 themindy 2735924 This is the first thing I ever professionally sold and produced. A global banner campaign for Guitar Hero 6: Warriors of Rock. Spamming the web in five different languages. #EPIC CW: Suzanne Sherwood http://themindy.com/Diet-Pepsi-The-Dance http://themindy.com/following/themindy.com/Diet-Pepsi-The-Dance Fri, 13 Jan 2012 06:42:38 +0000 themindy 2541145 Sofia is back and proving that whatever Lola wants, Lola gets as she navigates her way through a crowded Miami club to get her moment of refreshment with Diet Pepsi. A Behind the Scenes Look ADWEEK'S Ad of the Day / January 13, 2012 <img src="http://payload12.cargocollective.com/1/1/46783/2541145/adweek_640.jpg" border="0" width="640" height="508" width_o="1068" height_o="848" src_o="http://payload12.cargocollective.com/1/1/46783/2541145/adweek_o.jpg" align="left" /> Check out the full story HERE Special thanks to an amazing team: Xanthe Hohalek (CD) Brett Craig (GCD) Helena Skonieczny (AD) Suzanne Sherwood (CW) Omeed Boghraty (CW) McG (Director) http://themindy.com/Netflix http://themindy.com/following/themindy.com/Netflix Sat, 01 Oct 2011 05:49:07 +0000 themindy 1807526 Tapping into Gen Y’s “I Want it Now!” mentality, and their obsession with social media, constant updates, checkins, and tweets, we developed Netflix Knows. A real time movie suggestion system based on the events going on in your life right now. http://themindy.com/Adidas-Live-Catalog http://themindy.com/following/themindy.com/Adidas-Live-Catalog Sun, 07 Aug 2011 06:04:49 +0000 themindy 1727132 The Problem Adidas girls are a special breed. They are feisty, fashion-forward, street-style kind of girls. They don't trust glossy magazines or billboards to tell them what to wear, but they do trust fashion bloggers and their peers. The Challenge What if we found real women wearing real Adidas in real time and instantly put them in our ads? The Solution: Adidas Live Catalog <img src="http://payload.cargocollective.com/1/1/46783/1727132/Screen shot 2011-08-03 at 9.19.30 PM_640.png" border="0" width="640" height="197" width_o="661" height_o="204" src_o="http://payload.cargocollective.com/1/1/46783/1727132/Screen shot 2011-08-03 at 9.19.30 PM_o.png" align="left" /> With Adidas live catalogue, we combine the two, bringing together the credibility of world-reknowed Facehunter blog photographer Yvan Rodic, and real girls, rocking real style, in real time. And in the process, we take the average billboard production time from 6 months to 6 seconds. The Time Line <img src="http://payload.cargocollective.com/1/1/46783/1727132/work flow infographic.jpg" border="0" width="640" height="414" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/46783/1727132/work flow infographic_o.jpg" align="left" /> Step 1: Yvan Rodic is in New York. He finds and photographs girls on the street wearing Adidas, swapping out their old Adidas items with the newest gear. Step 2: He selects an image, and instantly transits it to a digital outdoor billboard in the city. Each image is time stamped and marked with GPS coordinates. Step 3: The image posts to the individual's Facebook page, Adidas Facebook page and Adidas.com so everyone can see their moment of fame. Shot on the Streets <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDASNEW_ny.jpg" border="0" width="640" height="972" width_o="1796" height_o="2730" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDASNEW_ny_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_streetstyles_AD_0001_LONDON.jpg" border="0" width="640" height="972" width_o="1796" height_o="2730" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_streetstyles_AD_0001_LONDON_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_streetstyles_AD_0000_TOKYO.jpg" border="0" width="640" height="972" width_o="1796" height_o="2730" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_streetstyles_AD_0000_TOKYO_o.jpg" align="left" /> Broadcast on Digital Billboards <img src="http://payload.cargocollective.com/1/1/46783/1727132/NEWYORK_INSITU_new.jpg" border="0" width="640" height="828" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/1/46783/1727132/NEWYORK_INSITU_new_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1727132/LONDON_INSITU .jpg" border="0" width="640" height="1131" width_o="1866" height_o="3300" src_o="http://payload.cargocollective.com/1/1/46783/1727132/LONDON_INSITU _o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1727132/TOKYO_INSITU.jpg" border="0" width="640" height="961" width_o="2048" height_o="3078" src_o="http://payload.cargocollective.com/1/1/46783/1727132/TOKYO_INSITU_o.jpg" align="left" /> Automatically posted on to model's Facebook Page. <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0003_Layer Comp 4.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0003_Layer Comp 4_o.jpg" align="left" /> Adidas Live Catalog Photo App: This app will let girls star in their own ads anywhere and share online. They just take a picture, and the adidas Live Catalog logo and design are added automatically as well as the user’s GPS coordinates. <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0002_Layer Comp 3.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0002_Layer Comp 3_o.jpg" align="left" /> Interactive Live Catalog Wall: The interactive wall will have a constant feed of the captured street styles. You can touch anywhere on the board to “like” the style, send styles to a friend, or scroll through more looks from your city. <img src="http://payload.cargocollective.com/1/1/46783/1727132/cargo_digitalwall.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1727132/cargo_digitalwall_o.jpg" align="left" /> Fitting Room Monitors: We will place touch-screen monitors in change rooms of adidas stores with a feed of the looks from around the world – from here shoppers can “like” a look, request it to be brought to their fitting room, or scroll through to find specific items. <img src="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0001_Layer Comp 2.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1727132/ADIDAS_LIVECAT_0001_Layer Comp 2_o.jpg" align="left" /> STUDENT SPEC WORK CW: Suzanne Sherwood http://themindy.com/Fix-a-Flat http://themindy.com/following/themindy.com/Fix-a-Flat Thu, 04 Aug 2011 09:12:57 +0000 themindy 1807549 Fix -a- flat is an aerosol tire sealant that fixes tires up fast, for people on the go. Changing tires is a tiresome task that often takes too long and is highly unsafe. The risk of unforeseen dangers that you may expose yourself to while changing your car are unsurmountable. It's better be safe with Fix a Flat. <img src="http://payload.cargocollective.com/1/1/46783/1807549/Camper_final_LOWRES_640.jpg" border="0" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/46783/1807549/Camper_final_LOWRES_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1807549/Vampire_final_web_640.jpg" border="0" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/46783/1807549/Vampire_final_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1807549/Mobster_final_web_640.jpg" border="0" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/46783/1807549/Mobster_final_web_o.jpg" align="left" /> To dig behind the scenes and give more dimension to the print campaign we created a series of short web videos. Busted: Fix a Flat - WIP *** Directed by: Saman Keshavarz (http://samankeshavarz.blogspot.com/) Photographer: Jon Delouz (http://jondelouz.com/home.html) STUDENT SPEC WORK http://themindy.com/Wellness-Dog-Food http://themindy.com/following/themindy.com/Wellness-Dog-Food Mon, 25 Jul 2011 01:00:33 +0000 themindy 1726991 Wellness is a holistic pet food company that cares your dog's complete health. The best way to keep your dog healthy is to keep it in shape. With pet obesity on the rise internationally we decided to create the first exercise app for your K9 companion. K9 Core is a total doggy workout system that includes a GPS tracking collar that syncs up to a smartphone app. K9 Core also offers a website component where dogs can create profiles, check their workout history and meet up with other dogs in your area. K9 Core GPS Collar The collar houses a GPS positioning chip that tracks and records your dog's every move. It also is equipped with a USB output device so you can easily offload your dog's stats each run. <img src="http://payload.cargocollective.com/1/1/46783/1726991/themindy_wellness_app_640.jpeg" border="0" width="640" height="425" width_o="690" height_o="459" src_o="http://payload.cargocollective.com/1/1/46783/1726991/themindy_wellness_app_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness1_640.jpeg" border="0" width="640" height="425" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness1_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/device1_800.jpeg" border="0" width="640" height="425" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/1/46783/1726991/device1_800_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness2_640.jpeg" border="0" width="640" height="425" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness2_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/app2_800.jpeg" border="0" width="640" height="425" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/1/46783/1726991/app2_800_o.jpeg" align="left" /> K9 Core App The K9 Core app syncs up with your dog's collar and tracks your dog's position in real time. It also calculates your dog's the pace, heart rate, distance traveled, the number of steps taken and the amount of calories burned each run. The app also contains a Trailfinder application which allows users to discover new places to run. Owners can also read trail reviews and view user submitted photos. <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0000_Layer Comp 1_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0001_Layer Comp 2_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0001_Layer Comp 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0002_Layer Comp 3_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0002_Layer Comp 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0003_Layer Comp 4_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0003_Layer Comp 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0004_Layer Comp 5_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0004_Layer Comp 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0005_Layer Comp 6_640.jpg" border="0" width="640" height="715" width_o="900" height_o="1006" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_iphone_0005_Layer Comp 6_o.jpg" align="left" /> K9 Core Site The K9 Core site is where owners can create a personal profile for their pooch, connect with other dog lovers and view their dog's progress while using the app. Depending on the dietary needs of your dog Wellness will recommend a specific type of dog food based on your dog's personal statistics kept so far. <img src="http://payload.cargocollective.com/1/1/46783/1726991/jennykang_640.jpeg" border="0" width="640" height="480" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/1/46783/1726991/jennykang_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/jennykang-1_640.jpeg" border="0" width="640" height="480" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/1/46783/1726991/jennykang-1_o.jpeg" align="left" /> K9 5K Dog Jogs To spread the word about doggy fitness K9 Core will sponsor 5k Doggy Jogs in major cities, to get dogs and their owners up and off their feet. <img src="http://payload.cargocollective.com/1/1/46783/1726991/WELLNESS DOG JOG_web_640.jpg" border="0" width="640" height="425" width_o="1250" height_o="832" src_o="http://payload.cargocollective.com/1/1/46783/1726991/WELLNESS DOG JOG_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1726991/wellness_tent_640.jpeg" border="0" width="640" height="480" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/1/46783/1726991/wellness_tent_o.jpeg" align="left" /> STUDENT SPEC WORK Collaborating AD: Jenny Kang http://themindy.com/Tosh-0 http://themindy.com/following/themindy.com/Tosh-0 Sun, 24 Jul 2011 12:11:48 +0000 themindy 1771242 Daniel Tosh for Patron Saint of the Internet. You read that right. "Saint of the Internet" - and yes there is such a thing. Being the leading authority on all that is viral on the internet Daniel Tosh would be perfect for the job. <img src="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_StTosh_640.jpg" border="0" width="640" height="801" width_o="670" height_o="839" src_o="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_StTosh_o.jpg" align="left" /> The Power of Pixelation Facebook App In order to be hailed as a Saint you need to be able to preform what is considered to be a "miracle." With his vast knowledge of the Internet God has granted Tosh with the power of pixelation! And, to spread his miracle for all to use Tosh has created a Facebook app that can pixelate any unsightly photo at the click of a button! Hallelujah! <img src="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0000_Layer Comp 1_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0001_Layer Comp 2_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0001_Layer Comp 2_o.jpg" align="left" /> Prayer Cards Facebook App The Internet can be a big and scary place, danger lurking in every dark corner. But, fret not - when you feel as if you have lost your way just look to your handy St. Tosh Prayer Card to help steer you back on track, or send them to a friend who's soul needs saving. <img src="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0002_Layer Comp 3_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0002_Layer Comp 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0003_Layer Comp 4_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0003_Layer Comp 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0004_Layer Comp 5_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/MINDY BENNER_tosh_0004_Layer Comp 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_3_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_3_o.jpg" align="left" /> Saint Tosh Portable Prayer Kit So you can connect with Tosh on the go. <img src="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_2_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_1_640.jpg" border="0" width="640" height="428" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/1/46783/1771242/mindy_benner_tosh_1_o.jpg" align="left" /> STUDENT SPEC WORK http://themindy.com/Big-Boy http://themindy.com/following/themindy.com/Big-Boy Thu, 14 Jul 2011 06:24:53 +0000 themindy 1123582 Big boy has been making the rounds on the internet - and we just want to clear up a few things. THIS IS STUDENT SPEC WORK* but we are flattered that you think its real ^___^ Big Boy Restaurants has been serving warm, comforting goodness since 1936. This campaign takes all of the comfort that Bob serves up in the restaurants everyday, and hits the streets - dishing out a little love wherever people might need it most Hug Wall A hugging wall lets people grab a moment of comfort as they pass on by. <img src="http://payload.cargocollective.com/1/1/46783/1123582/BBOY_HUG WALL.jpg" border="0" width="640" height="494" width_o="1224" height_o="946" src_o="http://payload.cargocollective.com/1/1/46783/1123582/BBOY_HUG WALL_o.jpg" align="left" /> Daily Affirmation IPhone App Bob's Daily Affirmation App provide you with encouragement and love throughout the day in Big Boy's voice. <img src="http://payload.cargocollective.com/1/1/46783/1123582/BIGBOY_alarm.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/46783/1123582/BIGBOY_alarm_o.jpg" align="left" /> Set the alarm and wake up to a new Big Boy message everyday. &#9835; Daily_Affirmations.mp3 http://cl.ly/50AK/Daily_Affirmations.mp3 Big Boy Snuggie The Big Boy Snuggie lets you transport his warmth and comfort anywhere you go, while sporting his snappy signature look. <img src="http://payload.cargocollective.com/1/1/46783/1123582/Patrick Snuggie_web_640.jpg" border="0" width="640" height="456" width_o="1463" height_o="1043" src_o="http://payload.cargocollective.com/1/1/46783/1123582/Patrick Snuggie_web_o.jpg" align="left" /> Specifically placed media buys allow us to shower people with comfort where they need it most. <img src="http://payload.cargocollective.com/1/1/46783/1123582/BigBoy_planned_parenthood_WEB_640.jpg" border="0" width="640" height="414" width_o="1700" height_o="1100" src_o="http://payload.cargocollective.com/1/1/46783/1123582/BigBoy_planned_parenthood_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/wk12BigBoy_Gym_placement.jpg" border="0" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/46783/1123582/wk12BigBoy_Gym_placement_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/DRESSINGROOM_cargo.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1123582/DRESSINGROOM_cargo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/MATCHipad.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/46783/1123582/MATCHipad_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/big wildposting_8.jpg" border="0" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/46783/1123582/big wildposting_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/tabletop.jpg" border="0" width="640" height="438" width_o="2048" height_o="1405" src_o="http://payload.cargocollective.com/1/1/46783/1123582/tabletop_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1123582/BIGBOY_billboard.city.jpg" border="0" width="640" height="478" width_o="814" height_o="608" src_o="http://payload.cargocollective.com/1/1/46783/1123582/BIGBOY_billboard.city_o.jpg" align="left" /> Copywriter: Suzanne Sherwood - www.suzsurewould.com http://themindy.com/International-Spy-Museum http://themindy.com/following/themindy.com/International-Spy-Museum Thu, 14 Jul 2011 06:24:47 +0000 themindy 1153813 The International Spy Museum is located in Washington, DC. The museum itself is very interactive, and this campaign utilizes the same approach and takes it to the streets - introducing people to the secret world of a spy. Spy Museum Tracking Device Sticker A sticker shaped like a magnifying glass would be placed on the ground of crowded urban areas. <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_0000_Layer Comp 1.jpg" border="0" width="640" height="766" width_o="1448" height_o="1735" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_0001_Layer Comp 2.jpg" border="0" width="640" height="766" width_o="1448" height_o="1735" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_0001_Layer Comp 2_o.jpg" align="left" /> The sticker would be placed with the sticky adhesive side up and be printed with a pattern that matched the floor. The unsuspecting sticker will adhere to shoes of busy passer-byers. When noticed they will realize the Spy Museum has been hot on their trail. <img src="http://payload.cargocollective.com/1/1/46783/1153813/stickerinsitu_web.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1153813/stickerinsitu_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0000_Layer Comp 1.jpg" border="0" width="640" height="461" width_o="2048" height_o="1476" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0001_Layer Comp 2.jpg" border="0" width="640" height="461" width_o="2048" height_o="1476" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0001_Layer Comp 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0002_Layer Comp 3.jpg" border="0" width="640" height="461" width_o="2048" height_o="1476" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0002_Layer Comp 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0003_Layer Comp 4.jpg" border="0" width="640" height="461" width_o="2048" height_o="1476" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Stickers_steps_0003_Layer Comp 4_o.jpg" align="left" /> The Spy Museum is Spying on You - Ambient Stickers A life sized sticker of an eyeball would be placed in private public places like bathrooms and dressing rooms. <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY_EYE copy.jpg" border="0" width="640" height="588" width_o="2048" height_o="1884" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY_EYE copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY_bathroom sequence.jpg" border="0" width="640" height="321" width_o="1224" height_o="615" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY_bathroom sequence_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY_dressingroom1.jpg" border="0" width="640" height="426" width_o="1230" height_o="820" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY_dressingroom1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY_dressingroom2.jpg" border="0" width="640" height="426" width_o="1230" height_o="820" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY_dressingroom2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/spy_DRESSING ROOM.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/46783/1153813/spy_DRESSING ROOM_o.jpg" align="left" /> Fade Away Text Message App Time sensitive text messages self destruct with in 30-60 seconds upon opening. Guarding information to ensure that the intended reader is the only one receiving the message. <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY_text_animation_resize.gif" border="0" width="640" height="825" width_o="670" height_o="864" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY_text_animation_resize_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/voice-modulator-iphone-app.jpg" border="0" width="640" height="494" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/1/46783/1153813/voice-modulator-iphone-app_o.jpg" align="left" /> Spy Museum Identity Generator App A good spy always has multiple identities, and now so do you. Select what type of documentation you need. Attach a photo. Choose a country of origin and there you go. <img src="http://payload.cargocollective.com/1/1/46783/1153813/IDENTITY GENERATOR APP.jpg" border="0" width="640" height="494" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/1/46783/1153813/IDENTITY GENERATOR APP_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/ID GENERATOR_passport.jpg" border="0" width="640" height="382" width_o="792" height_o="473" src_o="http://payload.cargocollective.com/1/1/46783/1153813/ID GENERATOR_passport_o.jpg" align="left" /> Spy Museum Brochure Perforated holes for your eyes allow users to spy on others. <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy brochure_1.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy brochure_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Spy Brochure_2.jpg" border="0" width="640" height="424" width_o="1029" height_o="683" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Spy Brochure_2_o.jpg" align="left" /> Spy Museum In Cognito Facebook App This app notifies users directly when they are tagged in questionable Facebook photos, based on user's profile information. Launching the app allows them to untag themselves and add a disguise to their image so they can go "in cognito". Andrew here has just been tagged in a photo with two lovely ladies. None of whom happen to be his girlfriend. <img src="http://payload.cargocollective.com/1/1/46783/1153813/1.png" border="0" width="640" height="470" width_o="964" height_o="708" src_o="http://payload.cargocollective.com/1/1/46783/1153813/1_o.png" align="left" /> Since Andrew is such an international man of mystery, he has already already obtained the Spy Museum's "In Cognito App" which has alerted him of this unfavorable female to male ratio. Here Andrew quickly disguises himself choosing items to mask his apparence. <img src="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.28.37 PM_640.png" border="0" width="640" height="361" width_o="702" height_o="396" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.28.37 PM_o.png" align="left" /> Ta Da! Andrew is now In Cognito. Another relationship saved. Thanks to the Spy Museum. <img src="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.30.03 PM_640.png" border="0" width="640" height="469" width_o="962" height_o="706" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.30.03 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.29.52 PM_640.png" border="0" width="640" height="205" width_o="727" height_o="234" src_o="http://payload.cargocollective.com/1/1/46783/1153813/Screen shot 2011-07-18 at 11.29.52 PM_o.png" align="left" /> The In Cognito App in action! <img src="http://payload.cargocollective.com/1/1/46783/1153813/SPY-FB_resize.gif" border="0" width="418" height="480" width_o="418" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1153813/SPY-FB_resize_o.gif" align="left" /> STUDENT SPEC WORK http://themindy.com/Ben-and-Jerry-s http://themindy.com/following/themindy.com/Ben-and-Jerry-s Thu, 14 Jul 2011 06:24:45 +0000 themindy 1446405 A company with green practices and natural ingredients innately built in, Ben and Jerry’s sets out to leverage their holistic approach and recruit their buyers to become part of their Green Pints Army. With a three-phase campaign, the ice cream company creates a movement spreading their environmental message and green goodness throughout the world. The Whole Kit and Caboodle <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0009_Layer Comp 10.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0009_Layer Comp 10_o.jpg" align="left" /> PHASE I: GEARING UP Special Edition Packaging Using recyclable materials and organic vegetable based inks Ben and Jerry's Top 10 flavors will be recruited into the Green Pints outfitted with a brand new package design for a limited time. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0006_Layer Comp 7.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0006_Layer Comp 7_o.jpg" align="left" /> Green Pints Packaging Each Green Pint carton is not only a container of awesome sugary ice cream fun, it's also an airborne seed dispersal unit in disguise. Each pint is equipped with a biodegradable parachute flight pack and a seed cake cartridge that turns the carton into an airborne seed-planting unit. <img src="http://payload.cargocollective.com/1/1/46783/1446405/mindy benner_bj_plantweb_640.jpg" border="0" width="640" height="716" width_o="670" height_o="750" src_o="http://payload.cargocollective.com/1/1/46783/1446405/mindy benner_bj_plantweb_o.jpg" align="left" /> Seed Cake in Bloom The seed cake can also be planted directly in it’s carton. Each flavor's seed cake cartridge corresponds to the flavor of ice cream it comes with. Cherry seeds for Cherry Garcia, Vanilla seeds for Chubby Hubby and so on. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0013_Layer Comp 14.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0013_Layer Comp 14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0002_Layer Comp 3.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0002_Layer Comp 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/carton-chute_web_640.jpg" border="0" width="640" height="425" width_o="1142" height_o="759" src_o="http://payload.cargocollective.com/1/1/46783/1446405/carton-chute_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/FLYING_c.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/FLYING_c_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0001_Layer Comp 2.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0001_Layer Comp 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/mindy benner_carton_26_640.jpg" border="0" width="640" height="458" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/mindy benner_carton_26_o.jpg" align="left" /> PHASE II: ASSEMBLING THE TROOPS Mission Control Smartphone App A Mission Control App lets consumers get in touch with the rest of the army. Flash-mob style seed bombing missions with be coordinated in major cities, letting the Green Pints come together in one location to create more of an impact. Each mission completed means more points for the user. The points can be converted into rewards, discounts, or donated to an earth-friendly charity. <img src="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0000_Layer Comp 1_640.jpg" border="0" width="640" height="907" width_o="670" height_o="950" src_o="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0001_Layer Comp 2_640.jpg" border="0" width="640" height="907" width_o="670" height_o="950" src_o="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0001_Layer Comp 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0002_640.jpg" border="0" width="640" height="907" width_o="670" height_o="950" src_o="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0002_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0003_640.jpg" border="0" width="640" height="907" width_o="670" height_o="950" src_o="http://payload.cargocollective.com/1/1/46783/1446405/MINDY BENNER_benjerryapp_0003_o.jpg" align="left" /> Green Pints Airborne Brigade ID Card App Become an official member of the Green Pints with your own ID card. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0005_Layer Comp 6.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0005_Layer Comp 6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0004_Layer Comp 5_8.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0004_Layer Comp 5_8_o.jpg" align="left" /> PHASE III: TOOLS FOR SURVIVAL Green Graffiti Urban Warfare Kit Handed out in participating earth-friendly stores around cities, these kits contain everything you need to create environmental green graffiti – stencils, seed paste, and biodegradable water balloons to spread the cause. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0012_Layer Comp 13.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0012_Layer Comp 13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0002_Layer Comp 3_new.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0002_Layer Comp 3_new_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0007_Layer Comp 8.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0007_Layer Comp 8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0000_Layer Comp 1.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0001_Layer Comp 2_new.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0001_Layer Comp 2_new_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0000_Layer Comp 1_new.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0000_Layer Comp 1_new_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0010_Layer Comp 11.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0010_Layer Comp 11_o.jpg" align="left" /> Green Graffiti Wildpostings In 1-2 weeks seed paste stencils begin to grow on wood surfaces. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0008_Layer Comp 9.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0008_Layer Comp 9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0011_Layer Comp 12.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0011_Layer Comp 12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0014_Layer Comp 15.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0014_Layer Comp 15_o.jpg" align="left" /> In Cognito Face Paint Kit Vegetable based water color inks are provided so you can go "in cognito" to ensure the ultimate success of your mission. Printed on seed paper, the message will self destruct when planted. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0003_Layer Comp 4.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0003_Layer Comp 4_o.jpg" align="left" /> Official Green Pint Carton Carrier Belt Look cool with the latest Green Pint gear. <img src="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0003_Layer Comp 4_new.jpg" border="0" width="640" height="459" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/1/46783/1446405/BEN-JERRY_Cargo_0003_Layer Comp 4_new_o.jpg" align="left" /> STUDENT SPEC WORK