truth x NGHTMRE

truth is big into music, and often breaks new artist by consistently featuring up and coming Electronic DJ's and musicians in their spots. In fact, it's something our audience looks forward to, always waiting to see what track we are going to drop next. So it felt right to teamed up with Mad Decent recording artist NGHTMRE to create the first ever Trap track about social smoking traps, featuring lyrics contributed by fans. Using Instagram and Twiter, users posted the most ridiculous social smoking excuses they'd heard people use when smoking to create a track to end social smoking for good.

"It's a Trap" track


Behind the Scenes at the Studio

Agency: 72andSunny
CW: Vikram Sharma
AD: Tatchie Blois Green