Lucky Charms: Magically Delicious The Album

Lucky has been singing the same tune for nearly 60 years, we knew he was a star, but we knew he yearned for a bigger stage away from the breakfast table so we worked with Universal Music to create a full length, 8 -track, charm filled, dance album, launching on Spotify for kids and families to move and groove to.

Each track is dedicate to one of Lucky’s eight magic charms, spanning eight different musical genres – from EDM to K-Pop! 

Listen to the whole album on Spotify HERE

The Clover Jig: Lyric Video

We brought our hit single to life with an animated lyric video with our partners at Jelly London.

The Hype Kit

We made a charm studded, jewel encrusted rainbow karaoke microphone preloaded with our single ‘The Clover Jig’ so that kids could sing along, it even auto tuned your voice to sound like Lucky!

Buzz

Anomaly LA: Matt Walton (CD), Lucy Logan (Senior AD), Thalia Forbes (ACD) in conjunction with an amazing team from Universal Music, Jelly London + Ristich Photographer: Ren Pidgeon

THE MAGIC INSIDE storybook

57 years after his first appearance, we were given the opportunity to create and tell Lucky the Leprechaun’s origin story for the first time.

This 77-page chapter book tells the story of young Lucky - the son of a Leprechaun father and human mother.

Feeling not quite leprechaun enough and not quite human enough, he sets out on a magical journey where he discovers what it means to be yourself when you don’t seem to fit anywhere else.

Tay Diggs of Reading Rainbow fame did a special live reading of the storybook.

And the book was distributed nation wide in Little Free Libraries across the country.

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Conceived, written, and directed @ Anomaly by Thalia Forbes (ACD CW), Lucy Logan (ACD AD), Mindy Benner, and Matt Walton (CD).