The Hulu Motel
Welcome to the Hulu Motel. A place where you can give into all of your pop culture obsessions. Only for the truly obsessed. No questions asked. No judgments made. We got rooms by the episode. So come. Relax. Stay awhile. It’s time to check in to your obsessions.
Launch film
We launched with cinema 60s and 30s that ran on air and online.
short form films
Then created 10 x :15s to blow out the world of the motel. Each room telling a different story about a guest leaning into their Hulu obsessions.
the hulu motel activation
Then we brought the our campaign to life by creating a three day long immersive motel experience that allowed fans to dive into their pop culture obsessions. We created 5 different rooms, filled with 100’s of instagrammable easter egg from Hulu’s favorite shows, and had a ton of interactive experiences, including nightly performances from Kimchi Ru Paul Drag Race S8 runner up, What We Do In The Shadows Vampires, Mayan Motorcycle bouncers and even an Only Murders in the Building themed escape room that generated over 3.94M impressions and sold out almost instantly.
design RENDERS
Working with Mssng Peces we designed every square inch of the iconic Sportsman’s Lodge and turned it into reality.
the MOTEL EXPERIENCE
An immersive motel experience, filled with interactive experiences, instagrammable moments, immersive actors and 100’s of easter eggs from all of your favorite Hulu shows.
THE INFLUENCE
Tons of influencers and fans captured content on all the social meeds.
CONFESSIONALS
We even created custom confessional styled videos for fans to share. Fans could pick their favorite reality tv show genres from cooking, to competition to dating reality show and our “reality tv producer” would take them to a confessional video booth to film and edit a custom video complete with stock footage, music and all the drama. Fans waited over an hour to get their confessionals made.
DESIGN
So much design went into this activation. From the map, menus, signage, the motel logo and neon signs, to photo templates that print out at the photo booth, motel room keys, drink stirs and door tags and those little note pads you find at the telephone in your room - all of it with impeccable detail to make the motel feel really real.
As seen on Adweek, Collider, AdAge, Agency Spy, Screenrant and IG and TikTok
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Anomaly LA
Creatives: Daniel Chen (CD), Brian Moore (CD), Johnross Post (ACD), Max Schein (ACD), Adam Tetreault (ACD), James Moslander (ACD),
Design: Ash Mendez, Derek Vander Griend
Film Director: Tom Noakes
Activation Director: Jason Zada