SHIP FOR A SNAP
A 15-year-old kid in Virginia had Carnival's Snapchat handle. So, to get it back, we traded him Carnival's newest ship.
We took over Darian's hometown with personalized messages from Carnival's "Chief Fun Officer" Shaq, culminating in an at-home surprise to make our offer. We then sent Darian and his family on a custom cruise through Europe as the first passengers aboard the Carnival Horizon, and documented the whole thing on social. Oh, and we got Carnival to start a college fund for him, so that was pretty cool, too.