To show people that the fun never ends on a Carnival cruise, we went with a less expected visual approach. One that captures the idea of continuous fun: looping GIFS, endless, repeatable, shareable. You know, how fun should be.
CHOOSE FUN OOH
Last year we told people to “CHOOSE FUN” and this year we told them how.
What’s our type of fun?
Agency: Anomaly NY
Shout outs to the team: Zac Milner, David Woodbury and Max Dufrecho, Shina Lee
Director: Fatal Farm