CALL OF DUTY BLACK OPS
This interactive banner was designed to tap into human nature, and the viewer's inner soldier. A gun is shown with a message to not pull the trigger, and after that the fate of the banner is in the hands of the user’s primal instincts.
THINK LA 2011 Interactive Awards Winner: Best Use of Display Advertising
IGN PAGE TAKEOVER
GCD: Brett Craig
ACD: Blake Kidder & Patrick Almaguer
Copywriter: Suzanne Sherwood