acura season of reason - BEYOND

Every Acura is designed by thinking that challenges the convention, the category, the status quo. We figured the sales event should be no different. So, we set out to attack the sales shlock we all know and hate, and smashed a ton of tinsel candy canes and reindeers. The Acura Season of Reason Sales Event. Smarter Cars Deserve a Sales Event. 


Slow Motion Smash

Poster Design


Agency: Mullen
ECD: Peter Rosch
CD: Jesse Gazzuolo
CD: Jon Willard
ACD: Adam Calvert
Director: Joe Kosinski
Designer: Stanley Chen