AWKWARD 3RD PERSON BIO
At the precocious age of five, Mindy set fire to her aunt’s house and burned it to the ground. The disaster – fueled by Robocop, a child like curiosity, and a poor response time from the Fire Department - sparked her life long passion for general mischief and tomfoolery.
Advertising was her only career choice. As a senior art director with more than seven years of experience, Mindy has successfully translated that bold, mischievous curiosity into award winning work at agencies like TBWA\Chiat\Day, Mullen, Co:Collective and 72andSunnyLA, for brands like Adidas, Diet Pepsi, eBay, Visa and many others.
Mindy’s unique cultural perspective that has helped shape successful global campaigns seen by billions airing at the Olympics, Grammy’s and the Golden Globes.
Her passion for problem solving has driven her to tackle societal issues, through her work on the Truth Campaign that helped bring down the national teen smoking rate and won her an Effie, Clio and many other awards. She is most proud, however, of her personal project “Pussy on Protest” – a campaign designed to give a voice to women and raise funds for Planned Parenthood.