AWKWARD 3RD PERSON BIO
Mindy, at the precocious age of five, set fire to her aunt’s house and burned it to the ground.
The disaster - fueled by an unfortunate cocktail of Robocop, peer pressure, and a less-than-adequate response time from the Australian Fire Department - created a spark that helped her discover her life long passion for general mischief making and tom foolery. Advertising was clearly the only career choice.
After graduating with dual degrees from UCLA and Art Center College of Design, Mindy cut her teeth at TBWA\Chiat\Day LA working on global brands like Activision, Diet Pepsi, Visa Olympics, and Bare Minerals in exchange for good dental, expensed Pinkberry, and the soul-nurturing recognition that can only come from regional advertising awards.
Despite the alarming lack of authentic Mexican food, Mindy ventured eastward to Mullen, Boston to work on brands including Adidas Women's, JetBlue, Google, U.S. Cellular and Honest Tea. The agency was named to #2 on Ad Agency’s A-List and rumor has it if the creative department had access to good quality guacamole, it probably would have been #1.
With a blizzard and hurricane under her belt, Mindy headed back west to help start Mullen’s Los Angeles office and to work on its flagship client Acura with the biggest car launch in the brand’s history.
With a blatant disregard for her core temperature, Mindy went back to the East Coast to do damage at Co:Collective in NYC working on clients she can't discuss because of a rock-solid NDA, but let's just say they could rhyme with MooTube, Boca-Bola, and the Fueseum of Podern Tart.
You could call her a flip-flopper but personally, I really think she just likes to travel, because Mindy is back in Los Angeles at 72andSunny working on the Truth Campaign saving lives and taking names.